News Tnuva

In a pre-Rosh Hashana edition of Yediot USA, the newspaper mistakenly featured an expired Tnuva recipe contest ad. Please note that the date for the contest ad expired earlier this year and is no longer relevant. YEDIOT USA apologizes for any confusion caused by the expired advertisement.

We'd like to wish our customers, a healthy and tasty New Year.

Shavuot is often referred to as the “festival of cheese”. Therefore, who better to create some fantastic holiday recipes than Tnuva, Israel’s premier dairy and cheese manufacturer! Tnuva is delighted to offer consumers a selection of unique Shavuot recipes that have been prepared with only the finest ingredients from the “Land of Milk & Honey”. For complete menu ideas,please click here.

As you’re enjoying all these tasty dishes, you can also be satisfied with the knowledge that you are helping to support an extremely worthy cause. Tnuva, together with Flaum, are proud to announce that for the whole month of June, a percentage of Tnuva sales will be donated to MAZON, a national nonprofit dedicated to preventing and alleviating hunger among people of all faiths and backgrounds in America, Israel and other countries around the world.

MAZON believes it has a dual responsibility: to ensure hungry people are fed today and to work to ensure that no one goes hungry tomorrow. In its 25-year history, MAZON has granted more than $53 million to 300+ annual grantees who are carefully screened to ensure their effectiveness, and represent the entire spectrum of the nation’s anti-hunger network: from food banks, food pantries, home-delivered meal programs and kosher meal programs to advocacy organizations who work at the local, state and national level to expand participation in federal food assistance programs and champion the development of lasting solutions. The bulk of the charity’s international support goes to combat the poverty and food insecurity plaguing Israel. (For more information about Mazon, please visit mazon.org.

Therefore, you will not only be taking pleasure in some scrumptious treats, but also enabling others who are less fortunate, to do so too.

Tnuva Cheese Spread, a premium adaptation of the popular American Cream Cheese spread will debut shortly in supermarket chains across the USA. Tnuva Cheese Spread will feature a variety of flavors including regular (plain), olives and garlic with dill. In order to highlight this new product Tnuva is creating informative "flash cards" to be displayed in the dairy cheese section within the supermarkets. Tnuva Cheese Spread will be distributed and prominently promoted within both the kosher and mainstream marketplaces…

Tnuva USA is proud to announce that they have made their complete line of 6 premium deli block cheeses including - Cheddar, Edam and Edam Lite, Swiss, Muenster, and Kashkaval, available to consumers in the deli department at a select number of Shoprite supermarkets, as well as in the dairy section at kosher grocery stores throughout the tri-state New York region (New York, New Jersey & Connecticut).

Tnuva's deli block cheeses are perfect for the growing number of families who wish to purchase quality bulk cheeses that fulfill a myriad of culinary and dietary needs for hungry children and adults. From delicious toasts and pizzas, to creamy casseroles and tuna melts, and of course, the fulfilling cheese sandwich, Tnuva deli block cheeses are also a great source of bone-building calcium.

Tnuva's deli block cheeses feature the respected Orthodox Union (OU) and Vaad Mehadrin kashrus symbols.

For more information about Tnuva products visit their website at: www.tnuva/com

TnuvaUSA and El Al-Israel Airlines are proud to announce the launching of a unique promotional campaign that will allow consumers to receive valuable $10 coupons that can be used towards the purchase of a round-trip ticket to the Land of Milk & Honey. The $10 coupons are attached to all Tnuva brand products, which are available at local supermarkets and grocery stores across North America. Up to 10 coupons (= to $100 value), may be redeemed by consumers between March 31 and June 19, 2010. The promotion is part of Tnuva's efforts to highlight the unique connection between Tnuva products, which are created and manufactured in the Land of Milk & Honey, and consumers, many of whom have yet to see, feel and experience the beauty of Israel. "It was only natural for Israel's leading food manufacturer to link-up with the Jewish State's leading airline in order to create a fascinating incentive for consumers to visit the ancestral home of the Jewish people, "said Yoram Behiri, President of TnuvaUSA."Tourism and consumerism go hand-in-hand, so we look forward to seeing tens of thousands of North American consumers boarding El Al flights in the near future." Yoav Weiss, Director of Marketing, El Al-North America added, "We are thrilled to partner with Tnuva, as both Tnuva and El Al are recognized as industry trendsetters, with a long tradition of catering to consumer values and offering unprecedented service. We are looking forward to greeting the many North American tourists who'll be realizing their dream of visiting the Holy Land, courtesy of El Al and Tnuva."

The coupons can be redeemed by mailing them to El Al in New York. El Al in turn, will send an electronic ticket voucher to participants.

Children of all ages can now indulge their appetites for rich and delicious vanilla pudding without having to worry about calories or fat content! TnuvaUSA is proud to announce the debut of Tnuva Vanilla Pudding Cups, at metro area supermarkets and grocery stores.

Featuring attractive purple and white packaging, Tnuva Vanilla Pudding Cups, which are sold in four 5 oz containers, are the perfect solution for scrumptious afternoon or evening snacks.

Children and parents alike who wish to eliminate junk foods from the family diet will be happy to know that Tnuva Vanilla Pudding Cups contain zero preservatives, 0 grams trans-fat and highlight only 120 calories per serving!

Tnuva Vanilla Pudding Cups are made under the strictest kashrus standards and highlight the OU (Dairy), Chatam Sofer and Tnuva Vaad Mehadrin kosher symbols.

A lucky winner of the Tnuva & Inbal ‘My Favorite Recipe’ Contest will enjoy a free two night stay at the Inbal Jerusalem Hotel! Devorah Gross entered her Mushroom Ravioli recipe into the contest, and it was chosen by a prominent panel of culinary experts, as the winning recipe for the second round of the competition.

In second and third place were; Malka Soloveitchik for her Mini Cheese Tarts recipe, and Dorri Goldman for her Low Calorie Eggplant Parmesan recipe. They will each receive $100 worth of Tnuva products!

The ‘My Favorite Recipe’ Contest is a joint venture between Tnuva and the Inbal Jerusalem Hotel. Held over a four month period, there have been three rounds of the competition, each winner having put forward their own creative recipe featuring at least one Tnuva product as a primary ingredient.

With one more round of winners yet to be announced, as well as the grand prize winner of a free trip to Israel, entry to the competition is now closed. Winning recipes from Round 1 and Round 2 of the contest can be found on the Tnuva website, www.Tnuva.com.

TNUVA USA is proud to announce that they have been accepted as a member of the prestigious Cheese Importers Association of America (CIAA)…

Tnuva and the Inbal Jerusalem Hotel are delighted to announce the first set of winners of the "My Favorite Recipe" contest. Each of the winners submitted their own original recipe featuring at least one Tnuva product as a base ingredient.

The best recipe of the month is Tomer Rabi’s Cheese Croquettes. He has won a free two night stay at the Inbal Jerusalem Hotel! In second and third place are Baruch Mishaan for his Light & Easy Cheesecake recipe, and Annie Tencer for her Orange Chocolate Cake recipe. They will each receive $100 worth of Tnuva products!

There is still a chance to win the grand prize of a free trip to Israel, or other valuable prizes, so make sure to send your original recipe in to the Tnuva website www.Tnuva.com by the 31^st of December 2010. Winning recipes will also be posted on the website.

Judged by a prominent panel of culinary experts, led by the Inbal Hotel's renowned Executive Chef, see if your kitchen talents have got what it takes to win yourself some gastronomic glory as well as some fantastic prizes!

TnuvaUSA is proud to announce that best-selling American cookbook author and culinary expert, Phyllis Glazer, has contributed 5 exclusive health-oriented recipes to Tnuva's popular Shavuot and summer recipe guide, which will be inserted into a select group of Jewish weeklies across the USA ahead of the Shavuot festival.

The 4-color guide will also showcase an additional 5 delectable holiday and summer recipes prepared by Tnuva's expert dieticians and chefs.

"The essence of our 'best-selling' culinary guide in Israel and North America is that it showcases many of the premium products produced at Tnuva's state-of-the-art dairy factory in the heart of the Galilee, the Jewish State's dairy heartland. These dairy and cheese products can be used by consumers as base ingredients to prepare a variety of attractive dishes for family and friends including: soups, salads, appetizers, main dishes and desserts," said Yoram Behiri, President of TnuvaUSA.

In a unique effort to familiarize consumers with their range of products, Tnuva is launching a series of TV commercials in the New Jersey region on local cable channels including Fox News and The Food Network that will coincide with the holidays season in mid-December. The commercials will also accentuate the Tnuva brand name and highlight the company's image as the purveyor of premium quality and healthy dairy products made from the freshest ingredients in the Land of Milk and Honey. This campaign represents the first time an Israeli food company has ever reached out to mainstream American consumers by using targeted TV commercials.

"This campaign has been designed to underscore our commitment to provide the very best products to American families" said Yoram Behiri, President of Tnuva USA. "From the moment we entered the American marketplace nearly five years ago, we have received nothing but positive feedback from consumers about our growing number of products. The TV commercials are the culmination of our ongoing success and continued expansion across the USA."

(Fairfield, New Jersey)-Tnuva USA, is proud to announce that 7 Kroger's Supermarkets in the metro Atlanta, Georgia area have begun to feature a large variety of Tnuva cheese products within Kroger's "Kosher Food" section. The products, which are being distributed by the Georgia-based Atlanta Foods International, include: Emek Cheese Collection, Tnuva Gourmet Cheese Collection, Feta Collection, Tnuva Creamy Soft Cheeses, and Tnuva Cheese Spreads. The Atlanta, Georgia region is home to one of America's fastest growing Jewish communities, which has translated into a healthy demand for a growing number of quality kosher products. "We are delighted to be working with one of America's renowned supermarket chains, to provide a variety of premium cheeses to one of the country's up and coming kosher consumer marketplaces," said Yoram Behiri, President of Tnuva USA. "As the largest kosher food manufacturer in the world, our goal is to make sure that Tnuva’s top quality products will be available to kosher food consumers any place in the US." In order to highlight the growing popularity of these products amongst consumers, the company's website - www.Tnuva.com - features an array of exclusive cheese recipes, which were created by best-selling food author Phyllis Glazer that can be downloaded throughout the year.

(Fairfield, New Jersey)-Tnuva USA, is proud to announce that 42 Albertson's Supermarkets located in California, have begun carrying a selection of the company's strictly Kosher gourmet cheeses, , including: Tnuva Kashkaval Cheese, Tnuva Goat Cheese, Tnuva Cow's Milk Feta Cheese, Tnuva Sheep's Milk Feta Cheese and Tnuva Goat's Milk Feta Cheese. The aforementioned cheeses are featured within Albertson's popular "International Deli Case", where mainstream consumers are treated to a festival of fine products from all over the globe. Both Tnuva Kaskhkaval Cheese and Tnuva Goat Cheese feature high-quality ingredients that accentuate the product's distinctive European savoir-faire, which have made them a favorite amongst cheese gourmands. Tnuva's Feta Collection, is comprised of a group of unique Mediterranean-accented cheeses made from fresh Cow's, Sheep's and Goat's milk and are characterized by a salty, full-bodied taste. In order to highlight the growing popularity of these products amongst consumers, the company's website-www.Tnuva.com- features an array of exclusive cheese recipes, which were created by best-selling food author Phyllis Glazer that can be downloaded throughout the year.

Albertson Supermarkets are part of the Minnesota-based SUPERVALU grocery chain and food network, a Fortune 500 company, with close to 2500 stores nationwide.

Tnuva USA cordially invites mousse lovers of all ages to indulge themselves with their enticing new Chocolate Mousse dessert and snack treat. The new 100% all mousse product is the newest edition to Tnuva's snack and dessert line replacing the company's Mousse Puddings.

Consumers will especially enjoy the smooth texture and intense chocolate flavor bursts, which are the essence of quality mousse making in Israel's dairy heartland.

Tnuva Chocolate Mousse, which features both the OU and Vaad Mehadrin kashrus symbols, is now available at a variety of supermarkets and grocery stores throughout the metropolitan region.

For more information about Tnuva products visit their website at:

www.Tnuva.com

Tnuva USA unveiled several of its new product lines to buyers, brokers, distributors, chain store managers etc. at the recent International Dairy, Deli & Bakery Association (IDDBA) gathering in Atlanta, Georgia. This annual event has been the perfect venue for Tnuva USA to increase its visibility in the mainstream food marketplace and this year was no different. Tnuva USA's booth generated much interest from buyers, distributors etc. with new products such as Tnuva Cheese Spreads being of particular interest. Other products such as Tnuva's Emek Cheese Bites and Tnuva Puddings created a buzz amongst health conscious buyers, who are constantly looking to market healthy junk food alternatives to children and parents alike across the USA…

Tnuva USA has just unveiled a creamy smooth Tnuva Cheese Spread that is available in the deli and cheese sections at area grocery stores and supermarkets.

The secret to Tnuva Cheese Spread's lip-smacking delicious taste can be traced to the pastoral Galilee region in the Holy Land, where dairy cows produce some of the richest tasting milk in the world.

For over a century, cheese spreads have become a popular staple at breakfast and dinner tables across America. Tnuva Cheese Spread can be smeared on toasts, bagels, breads and crackers. It makes for a great-tasting dip at dinner parties and can also be used as a base ingredient for creating luscious cheesecakes. Tnuva Cheese Spread is available in 3 delectable flavors-Plain, Olives and Garlic/Dill.

Tnuva Cheese Spread features the renowned Orthodox Union (OU) and Vaad. Mehadrin kosher symbols.

Tnuva Puddings now boast a new look and packaging. The Hebrew language wrapping has been replaced with a bright, English language seal that is featured on each of the 4 puddings in the package. At the current time, Tnuva vanilla pudding is leading the 2008 snack-dessert sales category, outselling all of the Israeli competitors in the marketplace…

Paralleling the success of Tnuva's Shavuot recipe booklet, which is distributed in newspapers throughout Israel, Tnuva USA created

an original English-language version for American Jewish consumers. The USA version, which showcased exclusive Shavuot and summertime recipes from best-selling cookbook author Phyllis Glazer, was distributed to tens of thousands of consumers via local Jewish newspapers and selected supermarkets in the metro New York region.